FleishmanHillard names new global technology head

FleishmanHillard has announced the promotion of Sophie Scott to the role of global managing director of its technology business.

The former Lewis PR staffer has been with the agency for nearly 15 years, previously serving as senior partner and managing director of technology and strategy for FleishmanHillard's UK and European business.

She has been credited with helping the UK tech practice to triple in size under her leadership, as well as for helping to launch BlueCurrent, a FleishmanHillard brand.

In her new role, she will lead the agency's integrated approach to growing its technology sector on a global basis, leading the continuous development of its offering, while also working to attract and develop top talent.

A particular focus will be placed on fast-growing tech markets such as Asia, where the agency has deep experience and relationships with some of the world's largest tech brands.

JJ Carter, FleishmanHillard's chief operating officer and president for the Americas, said: "Sophie's experiences guiding some of the most dynamic technology organisations across the globe make her an excellent choice for this critical role for our firm."

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