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Home Industry News FleishmanHillard selected as Seagate’s European PR partner

FleishmanHillard selected as Seagate’s European PR partner

1st October 2014

FleishmanHillard has won a new contract with data storage giant Seagate, which is conducting a global review of its agency relationships.

The leading provider of hard drives and storage solutions has handed FleishmanHillard PR duties for 13 European markets, with the work to include thought leadership, creative campaigns, executive positioning and product promotion, according to the Holmes Report.

Covering Seagate's communications across its entire range of storage solutions and services, the work will be managed centrally from the agency's London office.

Seagate is competing for leadership in its chosen market with key rival Western Digital, which has been able to gain market share from Seagate in recent months.

Sophie Scott, FleishmanHillard's head of technology, said: "At a time when the world is running out of storage space due to the massive increases in digital data being generated both by business and consumers, Seagate has similarly massive ambitions for growth."

The agency is one of the world's biggest PR firms, having achieved steady growth since its foundation in 1946.ADNFCR-8000103-ID-801751999-ADNFCR

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