Fold7 and CoppaFeel launch new breast cancer awareness campaign

Fold7 has partnered with the breast cancer charity CoppaFeel to launch a new campaign calling on women to check themselves for signs of breast cancer.

The London-based creative agency has helped the charity to develop a TV advertisement explaining the different ways in which touch can help people to identify the earliest symptoms of the disease, allowing it to be treated earlier.

This ad was created by Lucy Aston and directed by Ivana Bobic through Riff Raff Films, and will be supported by out-of-home and retail activity with the wellness and fitness brands Sweaty Betty, Zakti, Kevin Murphy and Lomax, reports Campaign.

CoppaFeel is launching the campaign to address a current lack of awareness among young women of the need to regularly check their own breasts for any possible cancer indicators.

Natalie Kelly, chief executive of CoppaFeel, said: "CoppaFeel exists to help everyone stand the best possible chance of surviving breast cancer, because if found early it is very treatable and survival rates are significantly higher."

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