Forest Laboratories and Ceuta Healthcare launch new Veno’s campaign

Forest Laboratories and Ceuta Healthcare have relaunched their winter advertising campaign to raise the profile of their Veno's cough brand.

A repeat of last year's successful 'She knows, he knows, Veno's' TV campaign, the initiative will consist of a series of ten-second advertisements that will air on ITV throughout January 2014. This campaign was developed in partnership with Fox Kalomaski Crossing.

The ads will be supported by point-of-sale materials, including window stickers and shelf displays, which feature the talking parrot from the TV commercials.

Last year's advertising push has been credited with boosting year-on-year sales by 15 percent between May 2012 and March 2013.

Clare Young, group marketing manager at Forest Laboratories, said: "We are continuing to invest in the brand and this latest campaign, reinforced by point of sale in the pharmacy channel, will build on growth achieved last year."

The Veno's brand has been established for more than a century and consists of products for treating dry, chesty and ticklish coughs.