Freuds forms new partnership with Innovate Finance

Freuds has announced a new partnership that will see provide media strategy to the members of the independent association Innovate Finance.

The agency has formed a strategic alliance with the membership association, which represents the UK's financial technology community, to help champion Britain as a thriving hub for the sector, reports Gorkana.

Founded in 2014, Innovate Finance has around 170 members including banks, tech companies and start-ups. It was established to connect members to policymakers, regulators, investors, customers, educators, talent and key commercial partners.

In exchange for the strategic counsel and connectivity it will provide, Freuds will gain access to Innovate Finance's network of stakeholders and members, as well as influence over events such as the Global Summit at the Guildhall on April 11th.

Andrew McGuinness, chief executive officer of Freuds, said: "Freuds accesses a unique network to build powerful partnerships, so we are very excited to work with Innovate Finance and its members – companies that are revolutionising technology-led financial services."