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G launches “pet-friendly collection”

6th August 2008

Proctor & Gamble (P&G) has announced the launch of a new product it describes as being a solution for pet owners around the world.

Based on the fabric softener brand Fabreze, there have been additions to the range of products from P&G that are designed to help pet owners prevent their animals from smelling.

The company maintains that the ingredients in the range can actively eliminate odours carried by pets through a new kind of technology.

In this way, the animal-friendly Fabreeze products can do more than simply mask the smells associated with certain animals.

“The success of Febreze Fabric Refresher and Air Effects Pet Odor Eliminator has led the brand to extend freshness to more pet homes,” explained Scott Beal from P&G.

“The addition of Febreze Candles and Febreze Noticeables Pet Odor Eliminator will provide pet owners freshness and odor elimination benefits in a broader and more versatile line.”

Having been founded in the mid-19th century, P&G now claims to have one of the strongest portfolios of consumer brands in the world.

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