Genitrix announces repackaging of Dentagen chews

Genitrix has overhauled the packaging on its Dentagen chews in a bid to offer greater convenience and value to its customer base.

The chews, which were originally launched in 2008 and form part of the organisation’s Dentagen animal dental range, now come in packs that are designed to last for a whole month.

This move, which also makes the product more eco-friendly due to the smaller amount of packaging used, is the result of ongoing customer feedback.

Rob Watkins, marketing director of Genitrix, explained: “The popularity of Dentagen chews since their launch has exceeded even our best expectations and we’re delighted that the Dentagen range is rapidly becoming the dental homecare choice.”

Featuring the plant extract F2, which acts as an anti-biofilm treatment, the chews are sold in two different sizes for large and small canines.

In other Genitrix news, the firm recently marked Pet Smile Month by giving each dog under the care of the Blue Cross charity’s re-homing centres a month-long supply of its Dentagen chews.