GHG London and Darwin Healthcare win Cancer Research UK brief

GHG London and Greyhealth Group subsidiary Darwin Healthcare have been handed a new brief by Cancer Research UK.

The agencies have been tasked with heading up a strategic marketing project for the charity, managing work focusing on the development of a new marketing plan and analysing the effectiveness of education programmes and communications with the NHS, reports PMLiVE.

Additionally, they will be asked to help create a comprehensive communications programme for NHS and healthcare provider audiences throughout the UK, starting with an analysis of the success of primary care activities.

Rena Radia, account director and project lead at GHG London, said: "It's a very exciting time, and we are very pleased to have such a prestigious partner to create outstanding work for."

Cancer Research UK is one of the biggest charity organisations in Britain, dedicated to funding and supporting research into cancer trends and potential new treatments for the disease. It also develops evidence-based policy to inform government decisions related to cancer and research.

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