Looks like you’re on the UK site. Choose another location to see content specific to your location

Home Industry News GlaxoSmithKline ‘targeting new digital focus for consumer healthcare comms’

GlaxoSmithKline ‘targeting new digital focus for consumer healthcare comms’

18th May 2017

GlaxoSmithKline's new digital and ecommerce director for consumer healthcare has outlined the firm's new commitment to digitally-focused communications.

Louise Kristensen, who was appointed to the role earlier this year, told Marketing Week that the company is seeking to become a leader in the online space, and will be looking at new ways of reaching out to consumer health customers through digital channels.

This will include new campaigns that embrace modern approaches such as search, mobile, content, social, ecommerce, innovation and analytics, as well as thought leadership activity to reinforce the brand's influence in this sector.

She said the company as a whole is looking to embrace this tech-savvy approach, with change being driven from an upper management level.

Ms Kristensen said: "Our digital transformation runs across a really broad spectrum – whether that's establishing consumers' needs, looking at how we can have the best content, be in the best possible space or embrace mobile-first."

In her new role, she will take responsibility for shaping and leading the digital agenda for GlaxoSmithKline's consumer health business across northern Europe.

With over 20 years of experience within the consumer market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current consumer roles we have available, you can search for the latest job roles, register your details, or contact the team today.ADNFCR-8000103-ID-801836009-ADNFCR

We have hundreds of jobs available across the Healthcare industry, find your perfect one now.

Stay informed

Receive the latest industry news, Tips
and straight to your inbox.