Golin names new global head of data and analytics

Golin has announced the appointment of Jonny Bentwood as its head of data and analytics on a global basis, with the role to be based at its London office.

In this new role, Mr Bentwood will work with Golin's digital, research and data and analytics experts worldwide to help deliver new tools, technologies and intellectual property to aid the development of deeper insights and more creative campaigns.

He will also assume a key leadership role within Golin's Explorer community, a group dedicated to research, analytics and planning that helped to launch the agency's first ever Global Relevance Review earlier this year.

Mr Bentwood will be able to call upon significant industry experience, having previously served as chief innovation officer at Edelman Intelligence, the global market research and strategic consulting arm of Edelman.

He has a successful track record creating award-winning analytics and measurement tools, and has worked with global brands such as Facebook, Microsoft, HP and Barclays.

Jon Hughes, Golin's international chief executive officer, said: "Progressive clients are demanding insights steeped in data, creative built upon sophisticated research and the business impact of every idea proven."

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