GolinHarris hired by Reckitt Benckiser for new vitamin product launch

GolinHarris has been hired by Reckitt Benckiser to manage the launch of a new vitamin product in the UK.

The MegaRed Omega-3 Krill Oil food supplement represents the company's entry into the British vitamins, minerals and supplements market. MegaRed is the leading omega-3 supplement in the US, a level of success Reckitt Benckiser wishes to replicate in the UK.

GolinHarris won the brief following a competitive pitch and has been tasked with executing a PR campaign to highlight the positive effects omega-3 can have for heart health, targeted at a core audience of women over the age of 45.

The campaign will be supported by celebrity brand ambassador Gabby Logan, media medic Dr Ellie Cannon and celebrity fitness trainer James Daly.

Sian Boisseau, executive director of GolinHarris' healthcare team, said: "We are excited to be working with Reckitt Benckiser to launch MegaRed Omega-3 Krill Oil and have created a disruptive campaign to bring heart health to the forefront of the consumer media's agenda."

The agency enjoyed a hugely successful 2013, winning PRWeek's consultancy of the year award last October, in recognition of its 81 percent pitch win rate and 85 percent client retention figure.