Good Relations hires head for new health and wellbeing practice

Good Relations has announced the appointment of Sophie Taylor-Roberts as its new executive director.

Ms Taylor-Roberts joins the agency from the Red Consultancy and has been tasked with helping Good Relations to set up a new health and wellbeing practice, which will combine consumer thinking, content generation and influencer engagement services with in-depth healthcare knowledge.

Working with clients operating in sectors from nutrition to prescription treatments, the new business unit will emphasise the importance of influencing and changing consumer behaviour, reflecting a growing focus on self-care and self-empowerment in healthcare.

This will leverage Ms Taylor-Roberts' Red Consultancy experience, where she served as managing director of its health practice and delivered campaigns for healthcare industry leaders including Pfizer, Sanofi, Boots and Janssen.

Richard Moss, chief executive officer of Good Relations, said: "Sophie is hugely respected in her field with a wide range of experience. We're delighted to have her on board to lead the charge with our health and wellbeing practice."

With over 20 years of experience within the healthcare communications market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current healthcare communications roles we have available, you can search for the latest job roles, register your details, or contact the team today.