Good Relations Life wins Breakthrough Breast Cancer brief

Good Relations Life has been hired by the health charity Breakthrough Breast Cancer following a competitive pitch.

The agency has won a contract to implement fully integrated PR campaigns on behalf of the charity, working in partnership with Breakthrough Breast Cancer's in-house team, reports Gorkana.

Activity will initially focus on promoting the Fashion Targets Breast Cancer campaign, which will launch in April next year, while the work will also fit into the new ten-year strategy recently adopted by the charitable organisation.

Breakthrough Breast Cancer is the UK's leading breast cancer research charity and selected Good Relations Life for this brief based on its ability to deliver imaginative campaigns.

Shelley Morrell, director of Good Relations Life, said: "While many of us are already aware of the charity's pioneering work, the appointment gives us the opportunity to grow this awareness even further and promote the force that is Breakthrough Breast Cancer."

The agency is the lifestyle division of the Good Relations Group, which serves more than 300 clients in the UK and internationally.