Good Relations to handle launch of new infirst Healthcare products

Good Relations has been handed a new contract by infirst Healthcare to help it manage the forthcoming UK launch of two new brands.

The agency won a five-way competitive pitch for the brief, which will see it overseeing PR, digital and medical marketing for the two over-the-counter therapies for coughs, colds and inflammatory pain, reports PRWeek.

Led by former GlaxoSmithKline employee Manfred Scheske, infirst Healthcare was spun out of drug discovery company Seek in 2010 and specialises in new therapies for the consumer market.

Both of its new products are currently still in development and are expected to be ready to launch in the UK within 12 months, before eventually being made available worldwide.

Go-to-market plans developed by Good Relations include planning and creative development, web analysis and strategy development, medical marketing, experiential events and real-time brand newsrooms.

The agency will be able to leverage its experience in working with major brands such as Breakthrough Breast Cancer, TalkTalk, Compare the Market, Subway and Weetabix.