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Home Industry News Government re-launches stroke campaign

Government re-launches stroke campaign

1st March 2011

A hard-hitting campaign aimed at increasing awareness of the signs of stroke will be run again this year, health secretary Andrew Lansley has announced.

The Act FAST campaign – which was first launched in February 2009 – is designed to emphasise the visible signs of stroke.

It highlights the simple FAST (Face, Arm, Speech, Time to call 999) test, which can be used to recognise the signs of stroke and demonstrate the need for urgent medical attention.

About one-third of people who have a stroke make a significant recovery within a month and the chances of this happening are greatly increased if medical help is sought immediately.

Mr Lansley confirmed that the adverts will screen for three weeks in March 2011 as part of a wider campaign costing 740,000 pounds.

He said of last year's initiative: "In the campaign's first four months alone stroke-related calls to the ambulance service increased by more than 55 per cent."

Joe Korner, director of communications at the Stroke Association, welcomed the campaign's impact so far and urged everyone to remember its message.ADNFCR-8000103-ID-800435081-ADNFCR

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