Hall and Partners launches brand invention consultancy OpenMind

Hall and Partners has announced the launch of OpenMind, a new specialist consultancy dedicated to brand invention.

The new division will offer a collaborative working approach dedicated to delivering rapid innovation across a diverse range of brand challenges, with faster sprints enabling quicker decision-making processes.

Hall and Partners managing partner Jen Drexler has been named as the leader of OpenMind, a role that will leverage her 20 years of experience working with many of the world's leading brands, including Pfizer, Johnson and Johnson, Ikea and Estee Lauder. 

She was previously the executive vice-president of insights and strategy for Now What, a senior vice-president at Insight Strategy Group, and the co-founder of Just Ask a Woman.

Vanella Jackson, global chief executive officer of Hall and Partners, said: "Rapid innovation and experimentation is vital to ensure brands survive and prosper. Jen brings with her a wealth of knowledge and a history of non-traditional approaches to insights and innovation that clients love."

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