Hamell appoints new partner and executive creative director

Hamell has announced the appointment of Orrin Pollard as its new partner and executive creative director.

Mr Pollard has served as chairman of DDB Remedy for the past 11 years, prior to which he worked as director and creative director at the UK healthcare advertising agency Leavold Pollard Bardsley for eight years, reports PMLiVE.

In his new role with Hamell, he will oversee the launch of a new communications division called Hamell Ignyte alongside managing director Fiona Hammond and clinical director Alison Carr.

The Hamell Ignyte business leverages the validated methodology of the agency's behavioural research division Hamell Spark to gain a precise insight into the mindsets of target audiences, in terms of their motivators and behavioural drivers.

Ms Hammond said: "We are excited to be growing our full service agency and translating more of our in-depth behavioural insights into communications supported by memorable, engaging creative."

The agency continues to build its client roster in the area of behavioural research and is seeking to maintain the steady growth momentum it has enjoyed since launching in 2008.

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