Harvard wins brief with music systems company Linn

Harvard has been handed a new brief by music systems company Linn as it seeks to publicise its range of music systems to a wider audience.

The agency won the account without a pitch and will be tasked with improving awareness of the Linn brand in the UK, with a particular focus on its new Series 5 systems. The account will be led by Harvard consumer head Alix Vonk, reports Gorkana.

Activity will include storytelling to draw attention to the company's British heritage, with the team targeting high-end publications, as well as providing support for select events.

Linn's business model involves manufacturing each music system to order by hand at its facilities outside Glasgow. The company is seeking to establish its products as an option for consumers considering how to spend their income, alongside other big-ticket purchases such as holidays and new cars.

Louie St Claire, Harvard's managing director, said: "We'll be helping Linn tell its story to a new set of consumers and explaining why investing in a Linn system will add joy to their lives."