Harvard wins global B2B hub account with Vodafone

Harvard has been handed a new global brief by the telecommunications provider Vodafone following a competitive review.

According to The Holmes Report, the global business-to-business hub account will see Vodafone Group Enterprise working with Harvard on a number of initiatives, including thought leadership, digital press office and integrated campaigns.

Objectives include raising Vodafone's visibility as a provider of Internet of Things services to businesses, as well as increasing the profile of its cloud data and analytics services. This will help strengthen Vodafone's reputation outside the mobile network space.

Harvard started work on this project in January, taking over from incumbent firm Text100, which has been working to build awareness and credibility for Vodafone's enterprise business for the last five years.

Louie St Claire, Harvard group managing director, said: "Vodafone Group Enterprise is a huge business within Vodafone and they have done B2B well for many years, so we're delighted to be working with them."

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