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Havas Lynx hires three doctors to strengthen medical expertise
Havas Lynx has announced the addition of three medical doctors to its team, a move that will augment the expertise it is able to offer to clients.
The first of these, Dr Jack Kreindler, is an internationally renowned medical expert with decades of experience in healthcare marketing. He is the founder and medical director of the Centre for Health and Human Performance in London, as well as several other medical technology companies in California.
At Havas Lynx, he will oversee campaign development, working closely with the creative team to ensure future campaigns are informed by thorough scientific insights.
Additionally, Dr Ben Harman-Jones – who has spent the last year working for Torbay and South Devon NHS Foundation Trust – has been hired to provide medical expertise across key accounts, with a specific focus on reaching Millennial consumers.
He will be assisted in this by Dr Yasmin Ghani, another new hire formerly based in Sydney. Additionally, it was announced that Dr Vernon Bainton has been promoted to chief medical officer and will join the agency's board of directors.
David Hunt, chief executive officer at Havas Lynx, said: "As an agency, we never stop wanting to be better at what we do, for ourselves and ultimately for patients on the receiving end of our clients' life-changing healthcare interventions."
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