Havas PR UK wins new brief with Danone

Havas PR UK has won a new brief with consumer goods company Danone to help promote forthcoming inspirational educational events.

The agency's Manchester office will promote the client's Eat Like A Champ national awards scheme, which is designed to help children understand the benefits of better nutrition, reports Gorkana.

Since the event took place on March 12th, Havas has been handling PR activity around the winners and has also conducted research into cravings and the effect they have on children.

In addition to this, the agency has been tasked with promoting Danone's sponsorship of the London Science Museum's cravings exhibition. The museum served as the venue for the Eat Like A Champ awards ceremony.

This is the second Danone brief won by Havas this year, having previously been appointed to manage the national PR for the Danone Nations Cup in England.

Havas UK board director Nigel Hughes will lead the account. He said events such as these "really do inspire the young people who take part in them, which makes the PR campaigns hugely rewarding for the Havas PR UK team members working on them".