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Home Industry News Havas SE Cake appointed as EA’s new retained UK PR agency

Havas SE Cake appointed as EA’s new retained UK PR agency

16th September 2015

Havas SE Cake has been hired as the retained UK PR agency for games publishing giant EA following a competitive pitch.

The agency has been tasked with helping to promote the launch of key shooter and action titles planned for release at the end of this year, including Star Wars Battlefront and Mirror's Edge Catalyst.

It will manage all press office activity and major launches, starting with the new Star Wars title, which is scheduled to be released in the UK in November. The brief will also encompass the popular Battlefield franchise.

Jim Dowling, managing director of Havas SE Cake, said: "EA is undoubtedly a dream brand to work with, so this is an emphatic win to kick off our new Entertainment Hub, created with the formation of Havas SE Cake."

Havas SE Cake formed in May 2015 as a partnership between Havas Sports and Entertainment and Cake in the UK. Its staff can boast experience of working with gaming brands such as Xbox, Nintendo, Ubisoft and THQ.ADNFCR-8000103-ID-801800602-ADNFCR

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