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Home Industry News Heinz has ‘an emotional connection’ with Brits

Heinz has ‘an emotional connection’ with Brits

14th January 2010

Heinz, manufacturer of infant nutrition and pharmacy products, holds an exclusive place in the minds of British consumers.

This is according to the Heinz Foodservice head of marketing Chris Cannon, who is quoted by the Publican as saying that the brand’s presence is “inherently important” to consumers.

“Offering brands customers know and trust alongside carefully put-together menus is part and parcel of this,” Mr Cannon continued.

His comments come as the company prepares to launch its foodservice campaign, which aims to highlight the benefits of some of Heinz’s best-known products.

It will include promotions, competitions and product giveaways and will offer vendors a range of point-of-sale materials, the news provider added.

In other Heinz news, the firm’s earnings per share value rose by more than one-fifth during the second quarter of last year, while its quarterly revenues grew by 3.5 per cent.

The company added that it is pleased with the results, considering the tough economic climate.

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