Hill+Knowlton Strategies appoints new account director

Hill+Knowlton Strategies has appointed a new account director. 

Paul Crouch has joined the firm after spending three years with Chameleon. He will be in charge of Hill+Knowlton's Europe, Middle East and Africa activities for Tata Communications.

Steve Loynes, the company's managing director, said: "Paul is an excellent addition to the team who has an impeccable understanding of the technology industry."

He claimed the new recruit possess the rare blend of the "best of traditional and social media".

Mr Crouch said Hill+Knowlton has an excellent reputation for producing quality campaigns for leading tech brands and he hopes to help the company grow even further.

The new account director's experience includes being part of the team that led Sony Ericsson's global social media activity and managed the launch of the Xperia smartphone in the UK. 

He has also worked in-house at QinetiQ and developed the businesses' web presence and overall digital strategy.