Holland and Pelling PR wins British Orthodontic Society brief

Holland and Pelling PR has been handed a new brief by the British Orthodontic Society, which is seeking to raise awareness of its activities over the coming year.

The agency will handle external communications and social media activities for the dental industry organisation, with the team to be headed by group founders Caroline Holland and Emma Pelling, reports Dentistry.co.uk.

In 2015, the British Orthodontic Society will be playing a crucial role in the development of the UK orthodontic sector, including hosting the International Orthodontic Congress in London from September 27th to 30th.

As well as promoting the activities of the organisation, Holland and Pelling will be responsible for making the benefits of orthodontics known to the wider public.

Alison Murray, chair of the British Orthodontic Society, said: "We're delighted to make this new appointment to broaden understanding of orthodontics wherever it's practised, as well as to highlight the high standards espoused by our society and its members."

Holland and Pelling specialises in PR services for the dental industry, having previously helped the Harley Street Centre for Endodontics launch its Saving Teeth Awareness Campaign.