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Home Industry News Hope and Glory PR wins brief with Square Enix for Final Fantasy XIV

Hope and Glory PR wins brief with Square Enix for Final Fantasy XIV

21st December 2016

Hope and Glory PR has been handed a new brief by the Japanese games developer and publisher Square Enix for the UK and Nordic regions.

The agency won the account following a competitive pitch and will be tasked with promoting its massively multiplayer online role-playing game (MMORPG) Final Fantasy XIV, which was originally launched in 2010, reports Gorkana.

This brief comes ahead of the planned launch of Stormblood, the second major expansion of the game, which will provide Square Enix with an opportunity to engage current, lapsed and new players.

To capitalise on this, Hope and Glory will handle press office responsibilities and create a launch moment to reach out to gamers and mainstream audiences alike.

It will also handle UK and Nordic media relations for the European Final Fantasy XIV Fan Festival, which takes place in Frankfurt on February 18th and 19th 2017.

Mike Levaggi, account director at Hope and Glory, said: "We are absolutely delighted to be working with Square Enix on Final Fantasy XIV, on both a personal and professional level. As a bunch of avid gamers ourselves, it's great to be working on such an esteemed franchise at this exciting time."

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