Hotwire announces new head of B2B

Hotwire has announced Kate Hunter as the new head of its B2B division in the UK.

Ms Hunter has been with the company for 11 years already, during which time she has worked on multiple award-winning and multinational integrated campaigns.

In her new role, she will be tasked with expanding Hotwire's B2B offering across the fintech, ecommerce, IT and services sectors, while also growing its health technology, energy and automotive offerings in the UK.

Additionally, Ms Hunter will be working closely with the agency's digital brand labs, as well as its global teams as they deliver campaigns for clients across the world.

Matt Cross, managing director of Hotwire in the UK, commented: "We're really pleased to be able to promote Kate into this role.

"Her hard work, dedication and commitment to Hotwire over the past 11 years is greatly valued and she really deserved recognition of that."

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