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Home Industry News Hotwire appoints new UK managing director

Hotwire appoints new UK managing director

31st May 2016

Hotwire has announced the appointment of Matt Cross as the new managing director of its UK team.

Mr Cross originally joined Hotwire four years ago as a director, becoming its deputy managing director in 2013, reports Gorkana. During his time with the agency, he has been responsible for winning and handling some of its biggest international clients.

Additionally, he has been credited with leading several key company initiatives, including the development of a new strategic comms methodology that has since been adopted as the central comms framework for all Hotwire offices across the globe.

Mr Cross has been praised for his strong work ethic, innovative ideas and inspirational leadership qualities.

Alex MacLaverty, managing director for Hotwire in Europe, the Middle East and Africa, said: "Matt has become a central pillar of the UK business, seamlessly handling everything thrown at him with equal aptitude."

The agency is seeking to build upon recent positive momentum in the UK that has seen it win new contracts with Travelex, Nuance and Roku, while also launching its new Hotwire Labs initiative.ADNFCR-8000103-ID-801819429-ADNFCR

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