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Home Industry News Hotwire forms new partnership with Dubai PR firm Active

Hotwire forms new partnership with Dubai PR firm Active

12th April 2016

Hotwire has strengthened its capabilities in the Middle East via an exclusive co-branding partnership with the local PR firm Active.

The Dubai-based agency has become the second of Hotwire's global network of affiliates to join its exclusive co-branded partnership scheme, bringing its network of offices worldwide to 12.

According to The Holmes Report, the collaboration will see Active gain access to Hotwire's global sales, marketing and HR resources, while Hotwire will be able to take advantage of Active's experience and network across the Middle East.

Under the terms of the deal, Active will be able to add the Hotwire logo to its existing brand identity, further strengthening the ties between the two companies.

Andy West, Hotwire's chief development officer, said: "Working together, we can tap into a wider talent pool while offering our staff the sort of international opportunities that today's PR professionals are looking for."

Current clients of Active across the Gulf and Levant region include Revlon, Xerox, Parrot and JP Morgan Private Bank. It has worked with Hotwire on a non-exclusive basis for the past ten years for clients such as Ruckus Wireless, Seagate and Ciena.ADNFCR-8000103-ID-801816387-ADNFCR

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