Hotwire names new director of corporate strategy

Hotwire has announced the appointment of Adele Breen as its first director of corporate strategy.

In this new role, Ms Breen will be responsible for overseeing the agency's focus on emerging sectors and delivering specialist analyst relations, crisis comms and executive comms projects.

She joins Hotwire from AxiCom, where she served as a director, and can boast extensive experience of leading global and regional corporate and B2B comms and analyst relations programmes, having done for brands such as Dell, Orange and Neustar.

The director of corporate strategy role will involve working with existing clients and new prospects to build tailored comms programmes, with the aim of supporting better alignment between business strategy, research efforts, sales, partner ecosystems and support teams.

Matt Cross, UK managing director of Hotwire, said: "We're thrilled to welcome Adele to the Hotwire team. We are constantly looking for ways to challenge our own thinking, and bringing together some of the best talent in the industry is a critical part of that."

With over 20 years of experience within the tech PR market, we at Zenopa have the knowledge, skills and expertise to help find the right job for you. To find out more about the current tech PR roles we have available, you can search for the latest job roles, register your details, or contact the team today.