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Home Industry News Hotwire PR announces Eastwick Communications takeover

Hotwire PR announces Eastwick Communications takeover

3rd October 2016

Hotwire PR is to substantially increase its presence in the US market with the acquisition of Eastwick Communications.

Enero Group, Hotwire's parent company, provided the funding for the takeover of the award-winning technology communications agency, which was founded in 1991 and was named North America's technology agency of the year by the Holmes Report in 2015.

The agencies have been partners for more than a decade, with the acquisition expected to expand Hotwire's reach in the Europe, Middle East and Africa and Asia-Pacific regions, as well as in North America.

Eastwick's North American chief executive officer Barbara Bates and president Heather Kernahan will retain their roles following the takeover, overseeing offices in both San Francisco and New York as part of the new Hotwire US business.

Brendon Craigie, global chief executive officer for Hotwire PR, said: "Hotwire and Eastwick have been great independently, and now we're going to be even stronger than ever. We are all committed to this shared vision that will ultimately deliver against our brand promise: to be the best agency you'll ever work with."

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