Hotwire to open pop-up offices in North America

Hotwire has announced plans to open a series of pop-up offices across North America as a means of expanding its reach in a key market in an innovative way.

In addition to its existing North American locations in San Francisco and New York, Hotwire will launch a pop-up office this month in Minneapolis, where current Hotwire client Calabrio – a customer engagement and analytics software company – is headquartered.

This will be followed later this year by the opening of offices in Boston and Mexico City, with this agile model also expected to allow the agency to quickly launch into new markets with additional pop-up locations in 2018.

By adopting this model, Hotwire will be able to quickly deliver expertise from its locations in Silicon Valley, New York, London and across the world to local companies of all sizes, while attracting talent who want to work with global clients.

It is also expected that this effort will strengthen the agency's portfolio of consumer and tech companies worldwide.

Barbara Bates, global chief executive officer of Hotwire, said: "Opening pop-up offices gives the company, our employees and our clients more choices and greater agility. It also allows us to attract diverse talent as we build one of the leading tech and consumer communications agencies."

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