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Home Industry News Hotwire wins brief with power management firm Eaton

Hotwire wins brief with power management firm Eaton

3rd April 2017

Hotwire has been handed a new brief by the power management company Eaton following a competitive pitch.

The agency saw off competition from five other firms to secure the contract, which covers eight markets in the Europe, Middle East and Africa (EMEA) region, including the UK, France, Germany, Spain and Italy.

Hotwire will act as the hub agency for Eaton's consumer and business-to-business communications, coordinating local market efforts as well as leading on strategy and content and activating local campaigns.

Additionally, agencies from Hotwire's partner network – including Iteo and Yellow Communications – will activate local work in Norway, the Netherlands and Belgium, along with Hotwire's regional teams.

The aim will be to establish Eaton as a thought leader in its industry and highlight its credentials across areas such as energy storage, safety of people and assets, energy efficiency and intelligent infrastructure.

Matt Cross, managing director of Hotwire UK, said: "We believe our insight-led thinking that shapes our approach will ultimately lead to more powerful comms for this very exciting brand, and we can't wait to get started."

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