Hotwire wins UK and US comms brief with 3Doodler

Hotwire has been handed a new brief by 3Doodler, the company behind the eponymous range of advanced 3D printing pens.

The agency has been named as 3Doodler's agency of record for the UK and US markets and will be tasked with assisting the client in maintaining the strong growth the brand has experienced since its launch.

Rising to prominence on the back of one of the most successful launches in the history of the Kickstarter crowdfunding platform, 3Doodler offers 3D printing pens that allow users create shapes of any dimensions simply by drawing them into the air.

The company has established retail partnerships in 60 countries and strategic licensing deals with media brands such as Star Trek and The Powerpuff Girls, and generated more than $20 million (15.39 million pounds) in revenue in 2016.

Laura Macdonald, consumer head for Hotwire in North America, said: "The 3Doodler team has all the qualities of a client we love to work with: they love what they do, they have amazing stories to tell and they have a vision for a disruptive future."

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