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Home Industry News Iams launches canine probiotic supplement

Iams launches canine probiotic supplement

18th December 2008

Iams Veterinary Formulas has launched a new probiotic supplement for canines aimed at helping to maintain dogs’ digestive health and manage digestive upsets.

Prostrora Max is a product created to deliver clinical results using a probiotic strain Bifodobacterium animalis.

According to Iams, such probiotics can provide nutritional benefits for dogs and help gut imbalances.

It said the type present in the company’s new offering has been proven to help the management of diarrhoea while also enhancing digestive health.

Amy Dicke, technical service veterinarian at P&G Pet Care – the manufacturer of Iams – said it was “proud” to launch Prostrora Max.

“Probiotics are a new standard in nutritional health for restoring intestinal flora balance, improving digestive function, and aiding in the relief of diarrhoea,” she added.

Iams manufacturers pet food and supplies global locations with its products.

Other P&G brands include Febreze, Old Spice, Head & Shoulders, Pantene and Clairol.

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