Inkling to handle launch of new website FindMeHealth

Inkling has been appointed by the founders of a new website called FindMeHealth to help support the launch of the service.

FindMeHealth is the UK's first and only independent online health comparison and appointment booking site and will make it easier for those considering private healthcare to find the right option, reports Gorkana.

Inkling will be tasked with raising the profile of the site and of private healthcare in general, while also providing ongoing marketing consultancy services as users begin to trial the new site and discussions over the next stage of investment take place.

The account will be led by Inkling's digital director Jono Marcus, who was initially able to attract the attention of FindMeHealth through a thought leadership piece in an industry publication last year.

Dr Mark Ratnarajah, co-founder of FindMeHealth, said: "I felt his thinking was so spot on and had such clarity I immediately got in touch with him about applying his intelligence to our business."

The agency has experience of working with a number of successful and high-profile clients, including Bacardi, Hush Puppies, Superdry and the Royal Mint.