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Ivoclar Vivadent to launch new Ivoclar Digital offering
Ivoclar Vivadent has announced the imminent launch of Ivoclar Digital, a new brand offering that will make its debut at this year's International Dental Show (IDS).
The Ivoclar Vivadent concept will bring together the company's advances in digital dentistry products, workflows and services, allowing the firm to market them under a single brand name for the first time.
Since the introduction of IPS e.max more than a decade ago, Ivoclar Vivadent has invested significantly in the development of materials for the digital manufacture of esthetic dental restorations, with more than 100 million restorations having been produced with IPS e.max to date.
With the Ivoclar Digital brand, the company will emphasise its easy and comprehensible processes, as well as the wide selection of services that will be accessible to dentists and dental technicians.
The company said its new brand "provides dentists and dental technicians with state-of-the-art professional expertise throughout the entire digital process chain".
IDS 2017 takes place in Cologne from March 21st to 25th and will give attendees an opportunity to learn more about the concept behind the IDS 2017 brand.
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