JFA Systems hires Rooster PR to boost UK brand visibility

Travel reservation systems provider JFA Systems has turned to Rooster PR to manage its media presence in the UK.

The PR agency will take charge of its press office and engage with trade publications and mass media outlets to boost JFA Systems' brand visibility in the British market.

James Brooke, managing director at Rooster PR, commented: "JFA Systems has been quietly brilliant for 25 years. 

"Utilising our extensive client experience in the travel technology sector, we’re looking forward to helping [it] make some noise in the industry, starting with their 25th anniversary this year."

Adam Greghni, managing director at JFA Systems, added that it is looking forward to working with Rooster to showcase its expertise and work, as this has "largely been under wraps until now".

JFA Systems' client base currently includes the likes of TUI and The Walt Disney Travel Company.