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Home Industry News J&J’s Listerine team win ‘Best Use of PR’ at Dental Industry Awards again

J&J’s Listerine team win ‘Best Use of PR’ at Dental Industry Awards again

4th December 2018

Johnson & Johnson has received the Best Use of PR award for the third year in a row, at the Dental Industry Awards 2018 for its work on the OH! Challenge and OH! Panel two-year campaign.
Launched in 2017, the OH! Challenge asked 464 dental health care professionals questions on 14 oral health topics to find out where knowledge is short. A comms programme was then put together to cover those gaps. The OH! Panel followed this initiative in 2018, with key opinion leaders meeting to discuss the results of The OH! Challenge and to see how they could collaborate to better support dental health care professionals and their patients’ oral health. Johnson & Johnson has been working with the panel’s key opinion leaders and has used the learnings to put together a programme of bespoke oral health articles. In addition to the Best Use of PR award, they also won the Marketing Campaign of the Year award, as they did last year, in recognition of its e-learning programme.
Listerine Professional brand manager, Georgina Muhlberg, said: “It’s been hard work but incredibly rewarding. Working with such an influential group of key opinion leaders in dentistry to ensure we are best supporting the educational needs of DHCPs in the UK has been a privilege. Adding that third award to our growing collection is a thrill that we’d be delighted to share with anyone who cares to visit our offices.”
Anne Evans, head of professional development, said: “These awards reflect the hard work and dedication our whole team put into communicating effectively with dental professionals. We are proud to be playing a part in improving the oral health of the nation and are delighted to be recognised for those efforts.”

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