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Home Industry News Johnson and Johnson in civil complaint with ARC

Johnson and Johnson in civil complaint with ARC

9th August 2007

Johnson & Johnson has issued a civil complaint against the American Red Cross (ARC) regarding the use of the Red Cross design and word trademark.

Both the company and the ARC have held separate trademarks on the Red Cross design and cooperated regarding its use for over a century.

The firm reiterated its respect for the work of the ARC since its inception, citing a number of cash, product and employee manhour donations to the charity, adding that it will continue to support its mission through such efforts.

But the firm reported its disappointment with the decision by the ARC to license the Red Cross trademark to enterprises for commercial purposes in a number of sectors, rather than purely with its non-profit relief services as is allowed.

“For the past several months, Johnson & Johnson has attempted to resolve this issue through cooperation and discussion with the ARC and recently offered mediation, to no avail,” the company said.

It added that, with such overtures rebuffed, the firm had no choice but to seek to protect its trademark of the Red Cross logo in the civil courts.

The ARC responded that these attempts by Johnson & Johnson are “obscene”, stating that the Red Cross products involved in the claim seek to aid individuals in their preparations for emergencies.

President and chief executive officer of the ARC Mark W Everson expressed hopes that the courts would not allow Johnson & Johnson to “bully” the charity.

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