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Home Industry News Jo’s Cervical Cancer Trust launches ‘smear campaign’

Jo’s Cervical Cancer Trust launches ‘smear campaign’

27th January 2015

A charity has launched a campaign to raise awareness of cervical cancer, using similar tactics to the #nomakeupselfie trend, which raised £8 million in six days for Cancer Research UK.

Jo's Cervical Cancer Trust is encouraging people to post photos of themselves with smeared lipstick on Twitter and Facebook using the hashtag #SmearForSmear.

The organisation aims to raise awareness of cervical cancer among young people and to instill in them the importance of attending appointments for smear tests, as this can help to catch the disease early and boost survival rates.

#SmearForSmear is capitalising on the campaigns that captured the world's attention last year – such as the Ice Bucket Challenge – to raise money for research into amyotrophic lateral sclerosis.  

The launch coincides with Europe's Cervical Cancer Prevention Week, which runs from January 25th to 31st. It will highlight the importance of screening for human papillomavirus, the leading cause of cervical cancer.

According to the European Cervical Cancer Association, organised screening programmes can prevent up to 80 percent of diagnoses. Many countries still have no such schemes in place, leaving 60,000 women to be diagnosed and 30,000 to die from the disease in Europe alone each year.  ADNFCR-8000103-ID-801772313-ADNFCR

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