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Home Industry News Junk food ‘much more distracting than healthy food’

Junk food ‘much more distracting than healthy food’

27th October 2017

Junk food is significantly more likely to grab the attention of hungry people than healthier options, according to a new study.

Conducted by Johns Hopkins University, the research saw a group of participants asked to complete a complicated computer task, while pictures flashed very briefly in the periphery of the screen, some of which were of different kinds of food.

It was shown that images of high-fat, high-calorie foods were nearly twice as distracting as other images, whereas healthy food pictures were no more distracting to people than pictures of non-foods like bicycles and footballs.

In a further wrinkle to the experiment, it was found that people who had been given a small chocolate snack before taking part in the experiment did not experience the same distraction, responding to the images the same as any of the others.

Howard Egeth, a professor at Johns Hopkins University's department of psychological and brain sciences, said: "What your grandmother might have told you about not going to the grocery store hungry seems to be true. You would probably make choices that you shouldn't or ordinarily wouldn't."

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