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Ketchum notes importance of reputation

5th November 2009

Ketchum has noted how important it is for companies to take steps to augment their reputations.

The organisation made its remarks as it launched a new book called Reputation Capital: Building and Maintaining Trust in the 21st Century.

Joachim Klewes and Robert Wreschniok, the editors of the publication, explained that strategies for enhancing a firm’s reputation bear a strong resemblance to those used in the financial sector, with factors such as hedge, growth and value all playing a key role in decisions as they are made.

Commenting, Mr Wreschniok said: “The rules for building reputation mirror classic investment strategies ? with a definite relationship between risk and return.”

Reputation Capital: Building and Maintaining Trust in the 21st Century is available now at a range of book outlets, including Borders.

In recent weeks, Ketchum announced the launch of Ketchum Energy, which is a speciality group that places its focus on helping clients to enhance their branding in the dynamic energy sector.

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