Kimberley-Clark launches Cottonelle products

Kimberley-Clark has announced the launch of Cottonelle products, which are designed specifically for people with sensitive skin.

In a statement, the organisation explained that a recent consumer survey by MSW Research showed that 62 per cent of people claim to have sensitive skin somewhere on their bodies.

The company stated that the new products have been designed to break up when being flushed after use and are gentle enough to use every day.

Commenting, Courtney De Salvatore, brand manager at Kimberley-Clark, said: “Cottonelle Aloe and E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users’ daily personal care routine.”

To help promote the launch of the new products, the company – which operates in 37 countries around the world – has established the Cottonelle Institute of Sensitive Skincare website, which offers a number of hints and tips about dermatological issues.