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Home Industry News Kindred hired to promote prenatal test from Premaitha Health

Kindred hired to promote prenatal test from Premaitha Health

29th March 2016

Kindred has been handed a new consumer PR brief to promote the new Iona prenatal test from Premaitha Health.

The contract will see the agency tasked with educating pregnant women and other stakeholders, including midwives, about the benefits of noninvasive prenatal tests and the Iona test in particular, reports Gorkana.

Premaitha Health's new test is used for screening Down's syndrome and other serious genetic diseases, such as Edwards syndrome and Patau's syndrome.

It is already the preferred noninvasive prenatal test of choice for several NHS hospitals and private clinics in the UK. Kindred was selected for the brief based on its understanding of the product's qualities, as well as its insights into the way new mothers think and behave.

Anastasia Scott, managing partner at Kindred, said: "This new account joins Kindred’s growing portfolio of brands focused on helping mums and dads navigate pregnancy and parenthood."

Premaitha Health also recently appointed the strategic comms group Vigo to advise on capital markets communications.ADNFCR-8000103-ID-801815447-ADNFCR

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