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Home Industry News L’Oreal finalises YSL Beaute agreements

L’Oreal finalises YSL Beaute agreements

7th May 2008

Cosmetic and beauty firm L’Oreal and PPR have finalised licensing agreements over Yves Saint Laurent (YSL) Beaute, it has been revealed.

The agreement, terms of which were announced in January this year, will see the parties planning for an effective transfer at the end of next month after authorisation has been given by the competition authorities.

Following a decision made by its board of directors, L’Oreal originally made an offer to PPR to acquire the shares of YSL Beaute, including the Roger&Gallet brand.

Additionally, it offered the holding company a long-term and exclusive worldwide licence for the use of Yves Saint Laurent and Boucheron perfume and cosmetics brands, as well as to take over licences for the Oscar de la Renta, Ermenegildo Zegna and Stella McCartney brands in the category of perfumes and cosmetics.

Commenting on the deal, Jean-Paul Agon, chief executive officer of L’Oreal, said: “This proposed agreement represents a great opportunity for L’Oreal and its luxury products division.”

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