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Home Industry News L’Oreal uses dalmatians in new skin cancer awareness campaign

L’Oreal uses dalmatians in new skin cancer awareness campaign

20th March 2015

L'Oreal has launched a new advertising campaign that aims to raise awareness of skin cancer, using dalmatians to help promote the cause.

The Drum reports that the campaign tries to tug on people's heartstrings through the use of the animals, as well as the theme of love, highlighting that 73 percent of individuals the company surveyed cared more about a loved one's health than their own wellbeing.

Using these tactics rather than the traditional alarmist approach of other cancer awareness campaigns, L'Oreal aims to encourage people to check their friends and family for any potential signs of skin cancer developing, such as by spotting abnormal-looking moles.

The campaign comprises a film featuring two dalmatians along with a friendly-sounding voiceover to make the issue seem accessible for people to understand and take note of.

Yannick Raynaud, head of L'Oreal's Active Cosmetic Division, told the Drum: "You finish the video and you feel happy. You have a smile on your face and this is something that you don't normally have with a skin cancer campaign."ADNFCR-8000103-ID-801780532-ADNFCR

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