Madano launches new technology practice

Madano has announced the launch of a new dedicated technology practice as part of its developing growth strategy.

The new business unit will advise clients on the various challenges and opportunities that affect the tech sector directly, and offer services such as insights and intelligence, brand development and positioning, reputation management, and integrated communication.

Dominic Weeks has joined the agency to serve as its head of technology. He has been appointed from Shift, Madano's award-winning US-based sister company, where he served as a vice-president at its Boston office.

He will bring 13 years of communications experience to the role, leveraging his proven track record of driving successful programmes for clients ranging from blue-chip corporations to start-up businesses.

Michael Evans, managing partner of Madano, said: "The creation of a new technology practice is an exciting step in Madano's growth strategy, complementing the creation of a new transport sector in October last year."

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