Manifest London wins SmartCam brief with Samsung Techwin

Manifest London has won a new contract with Samsung Techwin to handle a PR campaign for its growing SmartCam home WiFi camera range.

The agency will develop and manage PR and social media efforts for the brand, including a series of product reveals of the course of 2014. The brief covers marketing activities in several European countries.

SmartCam WiFi cameras were initially designed for simple security usage, but are now evolving to fill broader lifestyle applications, such as keeping track of pet behaviour and providing audio and visual baby monitors.

Manifest will coordinate all press and social media activity in the UK, while producing and distributing centralised content for use by local agencies in France, Spain, Germany, Italy and Turkey.

Alex Myers, director at Manifest London, said: "The campaign will be bold enough to spark a lot of conversation across the entire media spectrum and we are confident we can help Samsung Techwin redefine the WiFi home camera market across Europe."

The agency has UK offices located in London and Leeds and serves tech industry clients such as Panasonic, Tooway, Sanyo, Flip Video, Harman Technology and proAV.