Manning Selvage and Lee sees improved first quarter business

Manning Selvage and Lee has seen improved business conditions as a result of the economic recovery.

Publicis Groupe, of which the communications agency is a member, has published its financial report for the first quarter of 2010, during which it experienced an 8.1 per cent growth in revenues.

The report identified Manning Selvage and Lee as playing a role in this growth, having “started the year well, particularly in terms of new business”.

This improvement in fortunes has been accredited in part to improving economic conditions, which have also benefited other Publicis networks such as VivaKi and Publicis Healthcare Communications Group.

Maurice Levy, chairman and chief executive officer of Publicis Groupe, said: “Without yielding to undue optimism, the year has started in a way that bodes well for a 2010 financial period that will be closer to our usual level of performance.”

Last month, Manning Selvage and Lee reorganised its consumer home and wellness unit by appointing Joan Cetera as senior vice-president, a role which will see her oversee the company’s work with Procter and Gamble.